Can a firm have a will of its own?

Dec 4, 2025

We all know that organizations consist of people, or at least that has been the case before the emergence of AI agents. While we know that individuals make decisions about what to do, when to do it, how to do it, and why, it sometimes seems like organizations have a will of their own.

This is not a new idea. In the 1940s, Herbert Simon at Carnegie Mellon University (CMU, then Carnegie Institute of Technology) studied decision-making processes in organizations. He looked at organizations as information-processing machines that had bounded capacity for reasoning. This was referred to as bounded rationality. It should not be understood as an attack on reason, but simply an acknowledgment that there is often a limit to the time and resources available. This applied not merely to individuals, but by extension to the organization as a whole. The classic reference for this is Simon’s book Administrative Behavior: A Study of Decision-Making Processes in Administrative Organizations [1].

Richard M. Cyert and James G. March, close colleagues of Simon, focused on firms as a coalition of participants (managers, employees, owners, customers, and suppliers). In order to make decisions on an ongoing basis, firms have to develop standard operating procedures as well as organizational learning procedures. They also set goals. Cyert and March viewed the firm as a learning system, incorporating insights from organizational psychology and economics. Simon wrote the foreword for their 1963 book, A Behavioral Theory of the Firm [2].

In the ensuing years, Karl Weick, a social psychologist then at Cornell University, began looking at how organizations determine and act on the meaning of the information they obtain from the inside as well as from their own operations. Instead of viewing organizational learning as an optimization problem driven by data and predefined rules, Weick believed there was an extra step involved. The organization had to conceptualize and interpret what the data actually meant. It had to engage in sense-making. Weick described this as organizational cognition. His 1969 text, The Social Psychology of Organizing, broke new ground by showing how organizations are social systems engaged in a continuous effort to understand and affect the world around them, but often the understanding lags behind the actions performed [3].

At the University of Bielefeld in Germany, Niklas Luhmann attempted to provide a theoretical grounding for the idea of organizations as self-steering, cognitive, semi-autonomous entities. He saw the central function of organizations as reducing environmental complexity through rule-governed selection. Luhmann viewed organizations as autonomous actors; they perceive meaning selectively, construct their own internal environments, and maintain identity through self-produced expectations. His 1984 text Soziale Systeme is available in an English translation [4].

Last, but not least, we should mention the contribution of Charles Hampden-Turner, a British-born management thinker trained at Cambridge University. While completing his DBA at Harvard in the late 1970s, he published The Organizational Mind [5]. Hampden-Turner claimed that organizations develop shared systems of values and meaning — internal cognitive structures that guide collective action and persist beyond individual members.

So can firms have a mind of their own? Not in the sense of a human mind, but organizations have had to evolve processes that are far more numerous and more complex than what a single individual could handle. These processes have enabled participants in organizations to set goals, solve problems, make decisions, and pursue objectives that go beyond those of a single individual. This is also a big part of the reason why organizations are so difficult to change.

When we think about an Autonomous Organization, we are really looking at multiple AI agents in collaboration, with and without humans. These agents will create emergent behaviors which mirror what we have discussed so far. They will also be able to evolve the organization much faster than we are used to seeing — large organizations as well as small ones.

References

1. H. A. Simon, Administrative Behavior: A Study of Decision-Making Processes in Administrative Organizations. New York, NY: Macmillan, 1947.
2. R. M. Cyert and J. G. March, A Behavioral Theory of the Firm. Englewood Cliffs, NJ: Prentice-Hall, 1963.
3. K. E. Weick, The Social Psychology of Organizing. Reading, MA: Addison-Wesley, 1969.
4. N. Luhmann, Social Systems, J. Bednarz Jr. and D. Baecker, Transl. Stanford, CA: Stanford Univ. Press, 1995. (Original work published 1984.)
5. C. Hampden-Turner, The Organizational Mind. New York, NY: Wiley, 1979.

You may also like:

Management: From the Stone Age to the 20th Century

Management: From the Stone Age to the 20th Century

As exciting as it is to talk about automating functions within firms, it’s important to understand why these mechanisms exist in the first place. It turns out that they are very, very old.​The oldest evidence of stone tool production goes back 3.3 million years…

2025: Opportunity in Turmoil

2025: Opportunity in Turmoil

This year will be characterized by the emergence of AI agents in enterprises. Over the next decade, we believe that firms will be transformed in ways that would have been unthinkable only a few years ago. ince World War II, we have viewed organizations as…

Computing without Boundaries

Computing without Boundaries

From the earliest flight simulators to the computers now embedded in everything from toasters to cars, we have tried to transport ourselves into a digital space or attempted to bring a digital space into our physical environment. Until now, it has been either-or for…

2024 Challenges: AI, Turmoil, Talent

2024 Challenges: AI, Turmoil, Talent

CEOs face significant challenges this year, with a turbulent macro environment and virtually every industry holding rich opportunities for disruptive innovation. Based on our research and interaction with Global 2000 leaders and investors, we believe the following…

Remembering Sergei Mitrofanov

Remembering Sergei Mitrofanov

Early in the morning on August 4, I learned that our CMO and my dear friend and mentor, Sergei Mitrofanov had passed away suddenly the day before. The news came as a shock to friends, family, and colleagues around the world. Sergei was a vigorous man in his…

Transformation Trade-offs

Transformation Trade-offs

Much has been written about the need for enterprise transformation and the obstacles that leaders invariably face. Many look for the One Best Way (a la Frederick Taylor) to achieve transformations, but the awkward truth is that leaders always have to make trade-offs…

The New World Disorder

The New World Disorder

We should embrace the ideas and values that made the West great and that helped people prosper around the world. Our freedom is our most precious tool for addressing the problems and opportunities that lie before us. Two events took place in 1989 that signaled two…

Leading the Unwilling

Leading the Unwilling

In the emerging post-industrial work landscape, how can leaders persuade people to stay and pursue the organization’s goals?  Before the pandemic arrived, the relationship between firms and people had become much more loosely coupled. Half of millennials in the…