2025: Opportunity in Turmoil

Jan 31, 2025

This year will be characterized by the emergence of AI agents in enterprises. Over the next decade, we believe that firms will be transformed in ways that would have been unthinkable only a few years ago.

ince World War II, we have viewed organizations as socio-technical systems, consisting of goal-seeking humans with free will, and machines behaving deterministically. Soon, we will add a new kind of entity — AI agents — which are non-deterministic and goal-seeking. Organizations are becoming agento-socio-technical systems. This will profoundly affect organizational strategy, design, operations, leadership, and culture.

As we work to build the organizations of the future, it important to keep an eye on the world around us. In April 2022, we held our first in-person event in Silicon Valley after the Covid lockdowns. Our subject was “Innovation in a Fracturing World.” The ideal of a flat world with free trade was clearly fading. Russia’s assault on Ukraine showed us that the old world of competing nation states was coming back full force. This has significant impact on the evolution of the AI industry.

The world is even more divided today. The United States has abandoned the idea of free trade, and the global security situation remains worrisome. Hamas, Hezbollah and Iran have been greatly weakened in the Middle East, and Assad was finally ousted in Syria, but the fundamental conflicts have not been resolved. There is little doubt that future war with be fought with autonomous weapon systems, and these systems will rapidly become cheaper and more capable.

Here in the United States, we have also seen a rise in nationalism, a new tribal affiliation competing with identity politics. It is ironic that, in a country based on individualism, the cultural clash of the day still revolves around affiliation with one tribe versus another.

Whether it’s corporate strategy or the course of nations, we should think more about what ideas and ideals we are for and why, rather than what tribe we are against. Technology will not do this for us. But with the right ideas, we now have the opportunity to use AI to build an amazing world. We are at a cross-roads.

It is said that history is the laboratory of philosophy. With the wrong ideas, we risk an authoritarian nightmare – Russia, China, North Korea, Islamic dictatorships — or techno-angst and stagnation — today’s Europe.

Russia has failed to learn that authoritarianism leads to stagnation. Ninety-two years ago, Germany showed us that stagnation can lead to authoritarianism.

America can avoid this fate.
The America of my youth had six key characteristics which inspired me to immigrate:

  • Reason – A land of science and engineering
  • Liberty – Political and economic freedom
  • Individualism – Charting one’s own course
  • Curiosity – A desire to learn
  • Openness – Willingness to consider new ideas
  • Ambition – A sincere desire to grow and build

These are values that lead to human flourishing. I felt that America was a country by and for Builders. The ideals are worth considering for organizations as well.
The emergence of AI agents should be treated as an opportunity to boldly reimagine and rebuild. When the discussion is merely about improving individual organizational functions, it misses out on the opportunity to transform an entire industry.
We will discuss how to do this at our February 26 event on Agents, Strategy, and Business Models.

You may also like:

The Rise of Autonomous Organizations

The Rise of Autonomous Organizations

Until now, technological limitations of agentic systems have hindered large-scale commercial deployment. That is now changing. AI agents are leading us toward Autonomous Organizations, a qualitative change in organizational design. The implications will be profound.

Management: From the Stone Age to the 20th Century

Management: From the Stone Age to the 20th Century

As exciting as it is to talk about automating functions within firms, it’s important to understand why these mechanisms exist in the first place. It turns out that they are very, very old.​The oldest evidence of stone tool production goes back 3.3 million years…

Can a firm have a will of its own?

Can a firm have a will of its own?

We all know that organizations consist of people, or at least that has been the case before the emergence of AI agents. While we know that individuals make decisions about what to do, when to do it, how to do it, and why, it sometimes seems like organizations have a…

Computing without Boundaries

Computing without Boundaries

From the earliest flight simulators to the computers now embedded in everything from toasters to cars, we have tried to transport ourselves into a digital space or attempted to bring a digital space into our physical environment. Until now, it has been either-or for…

2024 Challenges: AI, Turmoil, Talent

2024 Challenges: AI, Turmoil, Talent

CEOs face significant challenges this year, with a turbulent macro environment and virtually every industry holding rich opportunities for disruptive innovation. Based on our research and interaction with Global 2000 leaders and investors, we believe the following…

Remembering Sergei Mitrofanov

Remembering Sergei Mitrofanov

Early in the morning on August 4, I learned that our CMO and my dear friend and mentor, Sergei Mitrofanov had passed away suddenly the day before. The news came as a shock to friends, family, and colleagues around the world. Sergei was a vigorous man in his…

Transformation Trade-offs

Transformation Trade-offs

Much has been written about the need for enterprise transformation and the obstacles that leaders invariably face. Many look for the One Best Way (a la Frederick Taylor) to achieve transformations, but the awkward truth is that leaders always have to make trade-offs…

The New World Disorder

The New World Disorder

We should embrace the ideas and values that made the West great and that helped people prosper around the world. Our freedom is our most precious tool for addressing the problems and opportunities that lie before us. Two events took place in 1989 that signaled two…